Search Engine Optimization (SEO) Specialist

Buscamos un experto en SEO / SEM para gestionar todas las actividades de marketing y optimización de motores de búsqueda. Serás responsable de administrar todas las actividades de SEO, como la estrategia de contenido, la construcción de enlaces y la estrategia de palabras clave para aumentar la clasificación en las principales redes de búsqueda. También administrará todas las campañas SEM en Google para maximizar el ROI.

What we Expect from you
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field
Benefits

 

  • Permanent Contract aligned to European Standards
  • Competitive salary
  • 100% Company-paid health insurance (HSA)
  • Hospital Insurance
  • Paid time off
  • 12 paid holidays
  • Sick paid off days
  • Training: Contribution towards eLearning Platforms
  • Smart Working (remote working)
  • Business casual environment
  • Variety of projects
  • Collaborative and dynamic team environment
Apply Now

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