Sales
Join and earn Quick AI Credits!
Sales
Join and earn Quick AI Credits!
An all-in-one app for Lucentum basketball fans to buy tickets, track upcoming matches, view results, read blogs, and shop exclusive merchandise. Fans can favorite teams, enjoy special discounts, earn loyalty points, and access quick AI assistance for a seamless experience.
The Lucentum Basketball Fans App is a one-stop platform for basketball enthusiasts, offering everything they need to stay connected with their favorite team. Fans can log in to buy tickets, explore match schedules, check results, and read exclusive blogs. The app also features special discounts, merchandise like shirts and caps, and the ability to favorite teams for a personalized experience.
With loyalty points, quick AI assistance, and subscription options for premium content, the app ensures every interaction is engaging and rewarding. Whether it’s keeping up with upcoming matches, exploring offers, or enjoying a seamless fan experience, the Lucentum Basketball Fans App is designed to elevate how fans engage with the sport.
Basketball fans lack a unified app to track matches, buy tickets, manage subscriptions, and access exclusive content, limiting engagement and convenience.
The design process follows a structured approach: Understand user needs, define key features, ideate solutions, design the interface, and test for usability and performance. This ensures a user-centered, functional, and engaging app experience.
User Research
User Interview
Competitive Analysis
User Personas
Empathy Map
User Journey
Information Architecture
Wireframe
Hi-FI Design
Prototype
Feedbacks
Conclusion
Future Concept
1. Basketball fans of Lucentum Alicante (ages 16-45).
2.Sports enthusiasts seeking an engaging fan experience (ages 16-40).
3.Individuals interested in purchasing tickets, merchandise, and exclusive content (ages 18-45).
4.Users looking for a personalized and interactive platform for team engagement (ages 16-40).
User research involved surveys and interviews with Lucentum Alicante fans, revealing a need for a centralized platform. Fans prioritized access to match details, tickets, and exclusive content. Personalized features and loyalty programs were key desires for enhancing engagement.
Current fan apps lack a comprehensive platform integrating match details, ticketing, and personalized content. Competitors offer limited engagement features, missing the opportunity for loyalty programs and seamless fan experiences.
Lucentum Basketball Fans App aims to provide a seamless and personalized experience for basketball fans. Our quantitative research involved understanding user needs and preferences through surveys and interviews, focusing on functionalities like ticket booking, match tracking, exclusive content, and merchandise shopping.
Showed interest in tracking upcoming matches and buying tickets conveniently.
I Wanted a loyalty program to earn points and rewards.
Appreciated the option to shop for team merchandise directly.
Expressed preference for personalized team updates and exclusive content.
Indicated the need for seamless subscription management.
Found AI-powered quick assistance valuable for an engaging experience.
Fans currently have to switch between multiple platforms for match schedules, ticket booking, merchandise shopping, and team updates. This fragmented experience leads to inconvenience and wasted time.
Existing solutions fail to offer tailored updates or content for individual fans. Features like favoriting teams, receiving exclusive offers, or personalized match notifications are either unavailable or poorly integrated.
There’s a lack of loyalty programs in current basketball fan apps, making it hard for fans to feel rewarded for their engagement. Fans want points or perks for actions like purchases, ticket bookings, or app subscriptions.
Jake is a passionate basketball enthusiast who dreams of playing for his school team. He spends hours watching NBA games and highlights. Managing schoolwork and his basketball obsession keeps him busy, but he loves engaging with anything related to his favorite sport.
Enthusiastic
Energetic
Social
Curious
Difficulty staying updated with match schedules and team news
Struggles to find affordable tickets for live games
Wants more accessible and fun ways to earn loyalty points
Stay connected with his favorite team and players
Save money on game tickets and merchandise
Improve his game by accessing training resources
Sarah is a passionate basketball enthusiast who enjoys attending live games with her friends. She spends time collecting team merchandise and keeping up with her favorite teams. Balancing her career and love for basketball keeps her busy, but she loves engaging with anything related to the sport.
Organized
Busy
Goal-Oriented
Loyal
Finds managing tickets and schedules for games inconvenient
Feels overwhelmed by the lack of personalization in fan apps
Struggles to find exclusive discounts for official merchandise
Access a centralized app for all basketball-related activities
Get personalized updates about her favorite team
Earn loyalty rewards and exclusive benefits
Michael is a passionate basketball enthusiast who loves sharing the game with his family. He spends time taking his son to live matches and coaching his youth basketball team. Balancing family life and his basketball passion keeps him busy, but he loves engaging with anything related to the sport.
Supportive
Practical
Family-Oriented
Patient
Difficulty managing family tickets and ensuring a smooth experience for everyone
Wants exclusive family packages for merchandise and tickets
Needs better access to youth coaching resources
Enjoy seamless planning for family game outings
Access coaching materials to support his son’s basketball development
Get family discounts on tickets and gear
Lucentum Basketball Fans App is designed to centralize the fan experience by offering ticket booking, match tracking, merchandise shopping, and loyalty rewards in one platform. Our research highlights the need for a personalized experience, addressing the frustrations fans face with current fragmented solutions. Features like AI-powered assistance, exclusive content, and subscription management add value to the fan journey. Surveys revealed that 80% of users prefer a unified platform for convenience, while 50% emphasized the importance of loyalty points and personalized team updates. The app caters to diverse personas—teenagers, working professionals, and family-oriented fans—ensuring inclusivity and engagement. This project redefines how basketball enthusiasts connect with their favorite teams, enhancing both convenience and loyalty.
Alicante, Spain EU
Firenze, Italy EU
London, Bexleyheath, UK
Karachi, Pakistan
hello@quickers.com
Published on: September 24, 2024
